The aim of VIENNA DESIGN WEEK is to show and enable people to experience the many-faceted creative work in the fields of product, furniture and industrial design as well as experimental design. After four successful festivals yet another exquisite and colourful programme of events will be awaiting the visitors this October. Design has been and is an important field in the production of culture: it shapes our material culture, our everyday life and our consumer world, it influences our lifestyles and fashions and most fundamentally our aesthetic sense and judgements. This wide-ranging impact is a reason both to celebrate design and to examine it critically, and VIENNA DESIGN WEEK has made both of these its mission.

A Platform for Design
In cooperation with many partners – from Vienna museums to production and retail companies to designers from all over the world – the whole of Vienna becomes a platform and showplace of design. VIENNA DESIGN WEEK doesn't have the character of a trade fair but instead offers a variety of venues and approaches specific to Vienna. The festival sets out to be "international but localised", with an abiding interest to cooperate with the flourishing design scenes of Central and Eastern Europe, and certainly beyond. Bringing to Vienna an important international design show every October is another example of the long-due international exchange VIENNA DESIGN WEEK is stimulating.

Time for Experiments
The festival aims to reveal creative and production processes and encourage experimental work on the spot. It also presents and promotes design that in the first instance withdraws from the scheme of utility value and functionality in order to create awareness and pose questions or also simply just to have fun. The exploration of materials, mood values and the interaction between people and objects lie at the centre of design practice and consequently are important points of reference within VIENNA DESIGN WEEK.

International Festival and Viennese Culture Event
With exhibitions, venue-specific installations, theme specials, discussion events, a programme of films and, of course, enough opportunity to party and network, VIENNA DESIGN WEEK is not only an attraction for the international design scene but most explicitly also aims to interest and appeal to a wide public audience of Viennese and visitors to Vienna. This year VIENNA DESIGN WEEK energetically goes into the fourth round taking up a firm place on the international festival scene while being a fixed early-autumn cultural event in Vienna.
We look forward to seeing you at the next VIENNA DESIGN WEEK!