CULTURE by Stefan Sagmeister for BMW
CULTURE by Stefan Sagmeister. The book about the international cultural engagement.The BMW Group is celebrating 40
years of cultural commitment and is currently supporting more than 100
projects throughout the world. To mark this occasion, the
internationally celebrated New York-based graphic designer Stefan
Sagmeister has created the design of the publication CULTURE, a book
describing the BMW Group’s cultural partnerships. The concept is -
typical of Sagmeister - unconventional: CULTURE is not only a book to
browse through, but as it also features an integrated, remote-controlled
car, a book that can be driven around. The limited edition is not
available for sale. Each of the 1488 copies is hand-signed and a unique
specimen: As a whole, the numerical arrangement of all book covers would
make a square measuring 7 x 7 metres depicting a graphically abstracted
image of the legendary BMW “four cylinder” building - the company
headquarters in Munich built by Karl Schwanzer in 1972 - from a bird’s
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