Swatch MTV Playground

The Swatch MTV Playground (swatchmtvplayground.com), launched on June 7, is the main content hub for the campaign, where visitors can consumer original content in the form of a blog, written by prolific editor of Fever Zine, Alex Zamora.  The blog features interviews with artists, news reports, exhibition previews, up-to-the-minute news and guest blogs posts by leading voices within the creative blogosphere.

The site also features a competition that lets artists and designers use a unique watch builder widget to create their own unique watch design for a chance to win a five-star, all-expenses-paid trip to Shanghai, China, where they will be "immersed in the artistic soul of Shanghai, meeting prominent Chinese artists and embarking on a curated tour of this extraordinary city's contemporary art scene."  Prize includes two VIP tickets to the 2010 World Expo.

Competition closes on August 31.