Braun Prize 2012 - Mind the Deadline

Genius design for a better everyday
The new BraunPrize 2012 is embracing the increased relevance of well-designed products that help improve all aspects of everyday life. With most people´s daily challenges becoming increasingly complex and demanding, we are relying on ubiquitous technology, highly connected social structures and our ability to cope with a fast, 24/7 lifestyle. Our everyday has become an artificial environment of architecture and technology and while it seems that the quantity of products around us is consistently increasing, their level of quality is not. We have surrounded ourselves by many things we don´t really value, instead of focusing on fewer but better solutions to help us live our lives. With this in mind, the BraunPrize 2012 is looking for ingenious solutions and product ideas to make our everyday a better place.

The product concepts submitted should represent innovations in design and technology, focusing on the essential topics of today like sustainability, health & well-being, the aging population, mobility and individuality. The conceptual designs should be developed with users needs in mind showing applications which support them in their everyday lives – in the home, at work, school or on our daily commute, during sports and leisure activities, or in the context of health and personal care. Concepts can address big, global problems or find simple, ingenious solutions for small, daily routines. Participants are free to choose any subject for their product concepts as long as there is a connection to the everyday theme.

BraunPrize now open to everyone
For the first time in the history of the BraunPrize, students, professionals and enthusiasts can enter innovative product ideas and concepts that help improve aspects of our everyday lives. Now as a public competition, we open up the accessibility of design to more people around the world and make the prize even more relevant and visible. In addition to student participants we have added a new category for professionals/enthusiasts. Both categories are judged individually.

New, later closing date
Aspiring design students, professionals and enthusiasts across the world are asked to submit their entries by March 31, 2012. This new closing date allows students to define and enter their upcoming thesis or project work relevant to the BraunPrize theme. The upload function for project entries will be available on this website starting October 1, 2011.

New awards and increased prize money
With a particularly strong focus on sustainable solutions for everyday life, the BraunPrize 2012 will introduce new Sustainability Awards in addition to the traditional Global Design Awards. National BraunPrize winners will also be announced, highlighting the very best talents in individual countries. The total prize money for the BraunPrize 2012 was raised to $100,000 USD.