Swiss Army Knife Design Competition

Creative designers from around the world join forces to design a pocketknife edition for Victorinox via crowdsourcing on jovoto.com

Victorinox, makers of the original Swiss Army knife, launched an extremely successful design contest on the creative crowdsourcing platform jovoto.com at the end of January. Ideas can still be submitted until March 1st. The professional community made up of specialists and free spirits as well as ambitious Victorinox fans from all over the world have been given the opportunity to develop creative designs for a special edition of the 58-millimetre Classic Series – a first in the history of the Swiss cult brand. Conradin Mach-Sonnenberg, Creative Director at jovoto and a Swiss native himself, is proud of the project’s resounding success: “An unusually high number of ideas were received already in the first night after the competition went online, with more than 50 designs submitted. Today more than 600 design ideas have come in from all over the world.”
Victorinox is also thrilled about the number and the quality of the entries. Andreas Michaelis, Global Head of Marketing SAK and Cutlery: “We are completely surprised by the amount and the creativity of the feedback that we are currently experiencing at jovoto. The wide variety of creations make all of us very proud and prove that we have chosen the right path. Because, in addition to the high quality and the standards we place on the functionality of our products, we want to carry out a democratic design and voting process for the first time in the history of our company, and to involve the Victorinox customers and fans on a long-term basis.”
Those interested can still submit design ideas for their version of the Swiss Army knife via jovoto.com until Thursday, March 1st. A jury will select 40 designs to be presented on the Victorinox Facebook page so that the fan community can place their votes. The 10 winning designs will then go into production and be available in stores around the world starting in July/August 2012.