The next ten years will bring a seismic shift in the way we live, work, travel and communicate. Leading emerging states such as China, India, Brazil and Turkey are playing an increasingly significant role in global politics and business. The Internet connects consumer communities across the globe, bringing us
from an age of mass media into one that is defined by customization. Consumers forego standardized offers and search for curated experiences and adventures.
Brands that do not respond to these and other gamechanging developments will fail. Standing still is not an option. The Future Laboratory is one of Europe’s foremost brand strategy, consumer insight and trends research consultancies.
Their approach is simple:
to identify the trends that matter, the consumers that count and the ideas, insights and innovations that will shape the years to come. In their presentation
co-founders Chris Sanderson and Martin Raymond will attempt to draw a roadmap into an uncertain future.
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