EventDetails
 

Lectures

ICONIC CONFERENCE 2017

From Point of Sales to Point of Senses Whither the future of shopping? More attractive, responsive and inspiring? There’s no alternative, as internet trading is cutting into bottom lines. General, store and interior designers are already driving forward a new ethos with fascinating innovations and radical new approaches. Exciting projects that involve all the senses are popping up everywhere. Which of them point the way to the future? How do design methods themselves need to change if they’re to speak to audiences and foreground the physical experience of goods? What opportunities are offered by in-shop digitisation? Experience the future for yourself at the conference in October. Top designers will report on their current projects – shops, department stores, mini arcades and trade fairs. As in previous years, the conference is also intended as a forum for connecting and sharing views.

The ICONIC CONFERENCE will be held at the Deutsches Filmmuseum in Frankfurt/Main on 26 October 2017 from 9.30 a.m. to 5 p.m. Participant numbers are limited.

Date:
Oct 26, 2017 - Oct 26, 2017

Address:
Deutsches Filmmuseum
Frankfurt
Germany

More Information:
http://www.iconic-architecture.com/en/iconic-conferences/2017.html

 
 
 
 
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