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Dror Benshetrit interview
Since 2002, Dror Benshetrit has developed a multidisciplinary practice specializing in innovative design projects. His approach to design has shown breadth and depth through the completion of projects varying in scale and nature. His portfolio encompasses product design, interior and architecture projects, and creative direction. Video link
Based in New York and having received his education at the Eindhoven Design Academy in Holland, Dror observes the world from an inquisitive eye and seeks unique responses to the needs of our modern lifestyle. He has long been interested in the manifold meanings and uses of any single object. Each project starts with questioning conventions and entails with immersive investigation. He conducts thorough research focusing on materials, technology and geometry in collaboration with a team of experts boasting a global knowledge-base. Dror works with a range of international clients, including Alessi, Bentley, Boffi, Bombay Sapphire, Cappellini, Kiehl’s, Levi’s, Lualdi, Material ConneXion, Maya Romanoff, Marithé + François Girbaud, Puma, Rosenthal, Skins Footwear, Yigal Azrouël, Shvo, Swarovski, Tumi, and Target.
Dror has lectured around the world and received numerous design awards including the GE Plastics Competition “Merging Boundaries” (2001), iF Product Design Award (2006), the Good Design Award (2008, 2010). He has gained international media exposure. and has been widely exhibited. His work is included in the permanent collections of major museums in North America, Europe and the Middle East.
1. In your work one can see clearly you affection to structures and transformation – What is more important to you, the function or the emotion of an object or creation? Or is it a fusion of expression and function? I always define my work as either an expression of physical or metaphorical transformation. Objects that physically transform tend to be more functional such as the Pick Chair, and objects that represent metaphorical transformation such as the vase of phases are more emotional.
9. What do you like about Designspotter? The breadth of content.
Thank you Dror for this interview. ( by Stephanie Krauch )
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