May 11, 2011

Reconstituted by Hongtao Zhou


This project started by saving chairs from dumpsters during the moving seasons in Madison, Wisconsin. Broken chairs were reconstructed into bullheads by using their parts organically.  They demonstrate the cruel reality human generated: we are no longer a part of our eco system. We are destroying the environment and in effect, consuming life. I admire the material freedom and plenty of this culture, but am also dismayed by the cost of such freedom: rainforest and species extinction, massive landfill and garbage patches, CO2 emission and ice cover shrinkage. Beyond environmental damage, our life style negatively impacts the social, political, and economic ethos both here and abroad: wars fought over resources, unfair labor practices, modern slavery and human trafficking, animal rights issues, drug battles. We may not recognize them in front of us every day, but we have untold connections throughout our lives patterned by our daily consumption of products. The cowboy is a symbolic image of America; almost everyone the world over now regards the cowboy as a role model. People want to achieve this materialized American dream in China, India, Brazil and so many other countries. I believe everyone has the right to dream, but if this is not a mode of sustainability environmentally, morally, or economically. We must change. Solo Exhibition: Reconstituted By Hongtao Zhou @ Memorial Union Porter Butts Gallery - 800 Langdon Street, Madison, Wisconsin. May 6 – 24, 2011



May 09, 2011

Studio Drift - Flight of Objects


Flight of Objects exhibition at Ventura Lambrate - Milan Design Week

STudio Drift were very happy to host over 60,000 visitors to our exhibition during Milan Design Week. On show were the Flylight, Shylight, Fragile Future 3.10 and the Fragile Future 3.4. Fly Light is a collection of 160 light infused glass tubes hung at various heights in a swirled confi-guration. The arrangement is scenic enough when dark, but when someone approaches, the individual bulbs flicker and dash in a pattern that resembles the waxing and waning of birds in flight.

To see the Flylight moving you may find the video here @ Youtube

About Studio DRIFT
In 2006 Ralph Nauta and Lonneke Gordijn founded Studio DRIFT with the vision of creating design that reacts to & questions human behaviour. “We are curious about the future, not only the new technologies that are changing design, but also the evolutionary developments in nature and human culture. We strive to find the perfect combination of knowledge and intuition, science fiction and nature, fantasy and interactivity. Our goal is to create a dialogue between the viewer and the objects we create, embodied in tangible objects that refer to realities that are often impenetrable and difficult to understand.” - Ralph Nauta &
Lonneke Gordijn



May 06, 2011



The BMW Guggenheim Lab is a mobile laboratory that will travel to nine major cities worldwide over six years. Led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, the BMW Guggenheim Lab will address issues of contemporary urban life through programs and public discourse. Its goal is the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking solutions for urban life.


03.08.2011 NEW YORK Kick OFF

Architecture by BOW WOW / Tokyo


The theme for Cycle 1 of the BMW Guggenheim Lab is Confronting Comfort. In New York, Berlin, and Asia, the BMW Guggenheim Lab will explore how urban environments can be made more responsive to people’s needs, how people can feel at ease in an urban environment, and how to find a balance between notions of modern comfort and the urgent need for environmental and social responsibility.

Part urban think tank, part community center and public gathering space, the BMW Guggenheim Lab is conceived to engage public discourse in cities around the world and through the BMW Guggenheim Lab website and online social communities.

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