Born as a result of absolved Fashion Design Studies at the Düsseldorf AMD and grown out of an esthetical feeling that design should never just be a mass of compatible copies of good-running industrial trends, the label found its place between the chairs right from the start. Young fashion? Street fashion? The answer is yes and no in capital letters because the road that one goes between Paris and Halfpipe, Milan and Club culture reflects again all the possibilities of a personal, individual life with a large amount of real everyday credibility.

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