The Piss Screen by SAATCHI & SAATCHI

The Piss-Screen is based on a pressure-sensitive inlay for urinals to play a game with your pee. The game is displayed on a screen above the urinal. We teamed up with bars across Frankfurt and installed the Piss-Screen in the men’s restrooms. We designed a driving game in the style of “Need for Speed” with the clue, that people would have a terrible crash into the oncoming-traffic, if their reaction is too slow – so the message is: “don’t drink and drive” Watch the trailers and play the game online:

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