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Holocube by Joris Vanbriel

is the result of an in-house development process initiated by a team of young Belgian entrepreneurs. It is a fully integrated 3D projection platform that combines the most advanced modern projection techniques with a contemporary sleek housing. This enables product focussed as well as contextual 3D projections. HOLOCUBE is equipped with a 40 GB hard disk drive and is capable of storing up to 18 hours of compressed video at a bit rate of 4 Mb/s or 8 hours of compressed video at 9 Mb/s. Unlike a common PC, HOLOCUBE performs its specific operations without any user intervention, reboots reliably in case of power interruption and is immune to viruses. It is incredibly simple to use: only one switch operates the complete system. All of its operations are pre-programmed and function automatically and independently. New content can easily be changed and uploaded through a USB interface. In this early stage of its launch HOLOCUBE is addressing suppliers of high quality goods that want to differentiate themselves through the unique specs of their product. Nowadays this becomes a challenge as consumers get overwhelmed by an endless series of stimuli on the shopping floor. HOLOCUBE will offer these manufacturers the extra attention that makes their product stand out from the rest. It creates a context that perfectly matches the needs of fashionable generation X & Y shoppers.

Designer: Joris Vanbriel Made in Belgium


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