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Architecture 0 rating 2.98 / 5  |  10222 votes

New headquarter for Harley Davidson Australia

TONDM Architects have designed the new headquarters Harley Davidson, Australian. The building was designed to reflect the uniqueness of Harley Davidson. This is not simply a brand, for many it is an entire lifestyle and attitude. We could relate to this image, it is at once about good design, but also about freedom and challenging the norm. We decided to really go for it and design a building that expressed this freedom and speed.

For design inspiration we looked to the bikes themselves; their emotion and efficiency. The geometry of the engines and frames can be seen in the lines of the building. The building does not copy them, however, it suggests this movement and style.

The brief for the building is a reflection of the Harley Davidson culture, giving as much emphasis to the gymnasium and break-out areas as the office and storage space. We designed the building to reflect this; with the location of all of the recreational and break-out areas near the entry. You enter into a central mezzanine. From there you can see all of the areas that reflect the Harley lifestyle. You can also look down into the technical and training areas. You are immediately aware of what Harley Davidson is all about.

The facility will contain administrative offices, technical training and storage facilities for the iconic motorcycle company. The landmark building will form the striking centrepiece for a new high-tech business park on the Lane Cove River.

Architects: Tony Owen NDM Made in Australia

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