Today more than 673 million people worldwide are older than 60 years of age. The population development brings with it a corresponding increase in the importance placed on the needs of older people. These developments were a motivation for me to address the everyday problems confronted by the elderly. The focus of „PD4A“ was the design of product packaging that allowed older people to remain independent, irrespective of their age and physical condition.
Designer: Dési Doell (Germany)
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