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Fashion 0 rating 3.01 / 5  |  6408 votes

ADDITIVE

'Additiv' is a footwear concept created in collaboration with 'Adidas Originals'. It is a shoe designed to incorporate the brand archive including exchangable and additional parts. The simplicity of the pieces offers the consumer the chance to create new styles for the product. With the help of a communication platform on the internet, the user can express his own ideas in public and the brand is able to react on consumer wishes and creativity.

Designer: PKNTS (Germany)

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