The concept behind this lamp is to make it as soft and flexible as possible. It uses a low-temperature and highly durable bulb that does not get hot like traditional bulbs. Unlike more conventional lamps, this lamp has a malleable surface. The cable is also very flexible & able to extend into a 230V electric socket, or standard lamp socket. The soft flexible lamp is also very light and can be placed everywhere, without fear of breaking on the floor and/or getting too hot.