Projektpilot, realisateur of demanding design projects presented its service range at the EuroShop 2008. The D’art Design communication designers’ underlying idea is to put the material cardboard into a new context in order to create an eye-catcher that visitors remember. Behind this seemingly simple construction there is lots of know-how: after all, 8,140 cardboard tubes with a total length of more than 10 kilometres and a weight of approx. 18 tons were to be used.