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Sony EyePet promotional pack

International packaging design company Burgopak has won the 2010 American Package Design Award for their Sony EyePet promotional pack. The award-winning design encourages engagement between pack and user while complementing the interactive nature of Sony’s new PS3 augmented reality game.

This is the second consecutive year that Burgopak has won the American Package Design Award. In 2009 Burgopak received the award for their packaging of Target’s signature artisan chocolate line, Choxie®.

Designer: Burgopak (United Kingdom)

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