Mercedes Benz Brand Pavilion
For its 125th birthday, the brand Mercedes-Benz presented employees a brand pavilion and celebrating this anniversary with a road show through Germany. dan pearlman developed the Brand Pavilion. A comprehensive target group survey of various age groups gave shape to the Pavilion of Dreams. The gained insights were integrated into an emotionally moving spatial experience, providing fireworks for the mind and the senses.
Designer: dan pearlman (Germany)