Tasting and digesting process of a pop project. Pop culture traps and captivates us because we know that pop art and music search to use popular images to highlight the most trivial aspects of society by the use of irony. The opportunity to complete the installation with music is unique; sight and hearing will be attentive to decode the message, but you may never forget the good taste sense… For this reason, the invitation is to enjoy a meal.

Landscaping is achieved by three important green areas. The first one will be located in the perimeter of the site, the second one in the parking lot, and the third one, a courtyard under the canopy. The courtyard will give the retail spaces second level a different approach, as both users and visitors may use it; and it will also help to reduce the heat conduction into the interior.

Derma is an important pharmaceutical chain specialized in skin care. Nowadays it has 35 branches in the main cities of the Mexican Republic. The image of the stores have been modified according to the communication needs of the company, as well as taking into consideration the preferences and needs of their clientele.

This is the third project that architects Gabriel Salazar and Fernando Castañón do with IXE Financial Group, the communication and trust bridges are beyond consolidation in this relationship, but most of all the respect for creativity. The experience this institution has had in the development of several projects in the last few years, has also matured and strength the relationship and the team.

Space is the main factor that determines the interior design and operation of a company. The new corporate offices for Paga Todo presented a particular challenge because it was necessary to adapt to the clients demands and a 2,000 sq m area in a shopping center.

For the color palette 14 different shades of gray –both cold and warm- were selected and combined with accents in cadmium yellow, silver and white. Any suspicion caused by the selection of gray, as the central element of the palette, was minimized with the lineal pattern chosen for the carpets that elegantly combines with the woodwork in American oak colored in rat gray and plastic laminates in both gray and white.

Banco Deuno (Your-own Bank) is a new concept of the Mexican IXE Grupo Financiero where the communication among the client and the bank is very open and always the same. Under the concept of renovating the bank institutions, Banco Deuno confided in usoarquitectura to transform all the institutional precepts and corporate image into an interior design where the main core is the client’s experience.

A showroom is a big challenge both for the client and the designer. The first wants all his products and services as the most important issue of the interior design language. The second has to find the way to translate his clients solicitudes into a harmonic ambiance where a third person —the client´s client— most feel even better.
usoarquitectura aimed into developing a project in which the products exhibit did not saturate Maharam de México collaborators or their clients.

Grupo Rotoplas is a Mexican company with 25 years of experience producing water containers and plumbing equipment. Always following their motto: more and better water for the people; this group is the leader in the Mexican market with important international recognition. New corporate offices were necessary for Grupo Rotoplas continuous growth and operational needs.

Banco Deuno corporate interior design

The history of a great project is usually the history of a great client; one who is willing to use architecture and to assume the risks involved in good ideas.For usoarquitectura, this project is very important for 2 main reasons: first, the excellent communication with the client and second, the opportunity to develop a project inside of a catalogued building designed by architect Augusto H. Alvarez in 1972.