Event Reports

imm cologne 2010 final report

About 100,000 visitors and a plus in exhibitors!

The imm cologne ended on Sunday, 24th January 2010 with a positive closing balance. Despite being shortened by a day, the fair managed to equal the previous year’s result with around 100,000 visitors. The number of exhibitors even slightly exceeded last year’s level. From Koelnmesse’s perspective, the high expectations of the imm cologne as one of the most important fairs for the international furniture and interior design sector have thus been met.

“The exhibitors have used their innovativeness to brave the crisis and been rewarded by doing good business,” says Koelnmesse’s CEO Gerald Böse. “Cologne is the business forum for the industry,” concludes the head of the trade fair company.The positive mood that prevailed in the halls for the entire duration of the fair was also emphasised by Dirk-Uwe Klaas: “This was by far the most successful furniture show for years. In the midst of the crisis, trade visitors and end consumers alike have given us impressive confirmation that the imm cologne has regained its former strength,” says the chief executive of the Association of the German Furniture Industry (Verband der Deutschen Möbelindustrie, VDM).

As announced last Friday, Koelnmesse and the VDM as non-material sponsor of the imm cologne have extended their contract long-term to continue this successful collaboration beyond the scope of the imm cologne 2010.

The conditions under which the imm cologne 2010 took place could hardly have been better. The number of exhibitors grew by around one percent to 1,053 companies, with an impressive seven percent increase in the number of domestic firms taking part. Foreign companies accounted for 58 percent of exhibitors, the providers came from 51 countries.

“That makes the imm cologne one of the few consumer goods shows in the world that has managed to remain extremely stable in spite of the trend,” says Gerald Böse.
This pleasing result is also reflected in the number of visitors. In contrast to last year, the number of trade visitors from abroad increased again (+ 5.7 percent). The show reported particularly pleasing figures for North America (+ 23 percent) and Eastern Europe (+ 18 percent), two regions of vital importance for the export trade. Strong gains were also achieved in Asia and South America. The number of trade visitors from within Germany remained stable after a strong increase in the previous year.

“I see this result as proof that the various activities we have undertaken to attract national and international visitors, such as our VIP packages, have been successful,” says Udo Traeger, head of Koelnmesse’s Furniture, Interior Design and Textiles division.

The next imm cologne will take place from 18th – 23rd January 2011.

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