CONCEPT PROJECT

AME DESIGN presents a range of progressive mobile phones which reflect the rapid turnover of trends often found in today’s fashion culture. Pushing the boundaries of the acceptance in disposability of mobile phones AME have created the card mobile phone cover, a fashion accessory which only has a short life span and can be replaced as fast as it is disposed. The cover is a card cut out which once folded simply envelopes your phone and creates a new gender of mobile phone fashion.

We have identified 2 emerging trends to base the covers around both adding a perceived value and echoing common trends becoming prevalent in today’s urban culture. TREND #1_ARTISTS enables in vogue designer the chance to express themselves in a new media and mobile companies to commission some of the biggest names of the moment. TREND #2_CUSTOMISE takes phone cover design in a completely new direction. Enabling users to have their say in how they want their mobile to look and create an individual design reflective of their personality.

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